ATLANTA - February 12, 2021 -- As the athletes of Atlanta Track Club Elite chase Olympic berths in 2021, they'll have a new tool to help them bounce back from hard workouts. The Club announced a partnership with Firefly Recovery, a California-based provider of clinically proven, portable recovery technology to help athletes reduce recovery time and relieve muscle soreness.
As part of the partnership, Atlanta Track Club's team of professional athletes will have access to Firefly's patented, wearable recovery product throughout the year as they train to make the Olympic and Paralympic trials in every distance from the 100m to the 10,000m as well as in the triple jump.
"To train at the level our athletes train, we can't cut corners when it comes to recovery," said Amy Begley, 2008 Olympian and Atlanta Track Club coach. "We are excited about the benefits our professional athletes will get from using the Firefly and we look forward to sharing those results with the nearly 125,000 runners and walkers of all abilities who participate in Atlanta Track Club events each year."
Throughout the course of the partnership, Atlanta Track Club will educate its members and participants on the benefits of Firefly via its member newsletter, monthly magazine, social media posts and testimonials from Olympic hopefuls. Members and participants will also have the opportunity to take advantage of exclusive special offers.
"We are proud to become a key recovery partner for the Atlanta Track Club and look forward to working together to engage with and inspire elite and everyday runners in the Atlanta Track Club community to run more, recover faster and train harder," said - Anthony Kjenstad, CEO. Firefly Recovery "While our roots began with professional and collegiate athletes, Firefly aligns perfectly with the Atlanta Track Club's mission to encourage youths and adults to start and continue running regardless of ability or fitness level with proven, affordable and portable recovery."
The Tokyo Olympics and Paralympics are expected to feature Atlanta Track Club Elite athletes Keturah Orji (triple jump) and Jarryd Wallace (sprints), both members of Team USA in 2016. Middle distance runner Yolanda Ngarambe is a favorite to represent her home country of Sweden.