Fourth Atlanta Track Club Youth Race in a Year to Eliminate Cost Barrier
ATLANTA - January 24, 2025 - For the first time, all youth participants in the Publix Atlanta Kids Marathon can run for free, thanks to the support of Coca-Cola UNITED. This historic milestone marks Atlanta Track Club's continued commitment to breaking cost barriers and introducing more children to the sport of running.
Registration for the 2025 Publix Atlanta Kids Marathon is available here.
Set for Saturday, March 1, 2025, at The Home Depot Backyard, the Atlanta Kids Marathon includes a 3K for ages 7 to 14 at 9:30 a.m. and a 50-meter dash for ages 6 and under at 10 a.m. These events will follow the Publix Atlanta 5K, which begins at 7:45 a.m. Together, these races showcase the excitement of a large-scale marathon weekend while introducing children to the joy of running.
Participants will receive an adidas T-shirt and a medal, along with access to kid-friendly activities. Highlights include a Track & Field Zone featuring mini hurdles, foam javelins and a standing broad jump, as well as face painting, a coloring station and friendship bracelet making.
"At Coca-Cola UNITED, we proudly support hundreds of civic and charitable organizations that positively impact the lives of our citizens," said Jake Powell, Director of Operational Marketing at Coca-Cola UNITED. "We believe that our business can only prosper if the communities where we live, work, and serve are strong and vibrant. We are proud to support Atlanta Track Club's mission to keep an active and healthy Atlanta with brands like DASANI® and POWERADE® that we distribute."
With 900 spots available in the 3K and 300 in the Dash, registration is expected to sell out quickly. Parents are encouraged to join the festivities by participating in the Publix Atlanta 5K earlier in the morning or the Publix Atlanta Marathon and Half Marathon on Sunday, March 2.
"By removing the cost barrier, we've seen participation in our youth events more than double," said Rich Kenah, CEO of Atlanta Track Club. "Thanks to partners like Coca-Cola UNITED, thousands of children have been introduced to running in just the last year alone. We're proud to make events like the Atlanta Kids Marathon accessible to more families and plan to keep youth races free for years to come."
Thanks to partnerships with Coca-Cola UNITED, PNC Bank and MYLAPS, Atlanta Track Club has made free youth events a cornerstone of its mission over the past year. The Peachtree Junior, PNC Atlanta Mile & Dash and Thanksgiving Day Mile & Dash all reached capacity, introducing thousands of kids to the joy of running.